The SFA Business Bytes events, which are entirely free of charge, offer small businesses access to expert information and advice and an opportunity to network with their peers. The series is supported by Bord Gáis Energy.

The next event will take place on
Wednesday, 11 April 2018, in the premises of our event space partner, Iconic Offices.
The topic of the seminar is PR for small business, with a particular emphasis on Developing your business profile on radio

In Ireland, 83% of all adults listen to the radio on a daily basis - that's 3.1 million potential customers for your business. As a business owner, you should be creating opportunities to be interviewed on radio, talking about your own business, talking about your industry, commenting as an SFA member and participating in panel discussions.

Every radio interviewer must introduce you by mentioning you and your company – that’s valuable publicity! - and every contribution you make adds to the perception of you as an expert in your area. 

However, if you get it wrong, the opposite impression will be created. So, you need to know what you are doing.

Key takeaways from this seminar:

  • How to identify opportunities on radio
  • How to pitch yourself as an interviewee
  • How to get others to create opportunities for you
  • How to maximise social media reach from your interview
Where: Iconic Offices, The Greenway, Block C, Ardilaun Court, 112-114 St. Stephen's Green, Dublin 2
Wednesday, 11 April, commencing with registration and refreshments at 6pm.  The seminar will commence at 6.30pm sharp and will last approximately one hour.
How much: This event is entirely free of change to attend however you must pre-register.

Register HERE

The presentation will be delivered by Ellen Gunning. Ellen is a director of the Irish Academy of Public Relations, a specialist communications college with 25+ years’ experience of teaching radio and TV skills, PR, journalism and event management in person and online, in six languages, across 50 countries. A regular commentator on Ireland AM (TV3), Ellen presents the weekly Mediascope programme on 103.2 Dublin City fm. 

The event is open to SFA members and non-members. It will last for approximately one hour with an opportunity to network before and after. Refreshments will be provided.

This event is entirely free of charge but you must pre-register.

Kind regards,
Linda Barry

SFA Assistant Director
84-86 Lower Baggot Street, Dublin 2 
T:  +353 1 605 1626