Digitisation and small business - survey
 

The SFA has partnered with these research bodies and would like to ask you to complete the following online survey to provide us with key insights in this area:  https://ivi.eu.qualtrics.com/jfe/form/SV_6PZHvA41LGcAEyF

 

We will receive the results of the completed survey within the next two months and will share the key findings with you. 

 

Background Information

 

Digital technologies will disrupt value chains, organisational structures, operational processes and revenue models. And they will change every industry and every company. Managing digital transformation will decide which businesses will survive and which won’t.

 

Digitisation through leveraging digital tools and technologies is having a profound effect on how business is currently being conducted. It has already had a significant disruptive influence on many industries and is threatening to disrupt many others.  This transformation is a real challenge that most organisations are struggling with. However, a lot of small firms see digitisation as an issue exclusively for larger firms. This view is echoed by Brune, (2017); “small businesses tend to see “digitise or die” as a problem only for large companies. We need to make them aware of the fact that digitisation is their business.”

 

For further information please email the project co-ordinator at Eileen.doherty@mu.ie

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