How small business can use consumer research and insights

Tomorrow’s Business Bytes session will focus on how to use consumer research and market insights to grow your business . Attendees will here from Grace Binchy, Consumer Insights Specialist at Bord Bia and David Scully, Customer Analytics, Bord Gáis Energy, on the fundamentals of consumer research and market insights and how they can be implemented and benefit small firms. Attendees will also learn from successful case studies from Bord Bia and Bord Gáis Energy.

  • Date: Wednesday, 13 March 2019
  • Time: 5:30pm-7:30pm
  • Venue: SFA, 84-86 Lower Baggot Street, Dublin 2

Business Bytes events, which are entirely free of charge, offer small businesses access to expert information, advice and an opportunity to network with their peers. The series is supported by Bord Gáis Energy.


The event is open to SFA members and non-members. It will last for approximately one hour with an opportunity to network before and after. Refreshments will be provided.


This event is entirely free of charge, but you must pre-register online.


Running order

  • 5:30pm Registration
  • 5:35pm Networking and refreshments
  • 6:00pm Welcome and introductions
  • 6:10pm Grace Binchy, Consumer Insights Specialist, Bord Bia
  • 6:30pm David Scully, Customer Analytics, Bord Gáis Energy
  • 6:50pm Q&A
  • 7:00pm Networking
  • 7:30 Event close

Our January Business Bytes session The Wealth of Business depends on the Health of Workers is now available to watch on the SFA website

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