Social media fundamentals for small businesses

SFA are partnering with 3XE to deliver a Digital Marketing Executive Series for Small Businesses. Note all three events have been rescheduled and the first event is now on Thursday, 21 February 2019 and will focus on social media fundamentals for small businesses. The three hour-long workshop will be delivered by industry experts in the world of social media marketing. 


Our aim is to give the audience a practical guide on social media on how to expand your network, connect with potential customers, engage with your customers and increase sales. If you feel you are not attracting enough customers from your social media platforms, then this the ideal event for you.

  • Date - 21 February 2019
  • Time - 9.15am to 12.30pm
    Venue - SFA/Ibec Offices, 84-86 Lower Baggot St, Dublin 2
  • Cost - €135 +VAT SFA Members, €185 +VAT Non Members
  • Package - All three Digital Marketing Executive Series events €345 +VAT SFA Members, €475 +VAT Non Members
  • Book online now

Who should attend:


This Masterclass is ideal for Business Owners, Managing Directors, Marketing Directors, Marketing Managers, Sales Managers, Sole Traders and Entrepreneurs.




Colm Hanratty

Colm has over 13 years experience in digital marketing. He began his online marketing career at, the world’s number one hostel booking website. During his time there he was responsible for establishing and growing their social media presence on a global scale. His work took him around the world as he produced award winning travel videos, guides and podcasts. His YouTube videos have generated more than 9.5million views to date.


Sandra Hennessy

Sandra Hennessy is the face and name behind Be Dynamic. Having started out working in the web world in early 2002 and since then has taken the plunge and set up her own business from her base in Tipperary. Sandra is well known in the online marketing world as one of the leading service providers of digital marketing training, consultancy and services in Ireland.


Felicity McCarthy

Felicity gained from her extensive digital marketing background at Facebook, eBay & Dell. Felicity now runs her own business, Sparkdigital, whose impressive client list including, Irish Times Training, Facebook EMEA, Pinterest UK, Grant Thornton Ireland, dylan hotel, AIB Startup Academy, Azon Recruitment Group, Bank of Ireland, IDA Ireland, Microsoft Ireland,, Gigaset Europe & TopOil to name just a few.


SFA Digital Marketing Executive Series


This event is the first of three in our Digital Marketing Masterclass Series, see below details of the next events in the series.


25 March- Search Marketing


The second masterclass will consist of a three hour-long masterclass from experts in the field of Search Marketing. Each of the experts comes with a deep knowledge of digital marketing and implement search marketing campaigns on a daily basis. Their knowledge and expertise in PPC, SEO, and all aspects of traffic driving methods is beyond question.


9 May - Increase your business conversion


The final masterclass in this series will be a three hour-long masterclass that will focus on online advertising and increasing your business Conversion Rate Optimisation. Our speakers will be experts in the area of Online Advertising and will bring practical examples that can used in any company’s digital marketing strategy.


Who are 3XE Digital:


3XE Digital organise the best digital marketing conferences in Ireland. Every year 3XE host three conferences in Croke Park, each conferences covers a different area of digital marketing, e.g. Search, Conversion, UX, Social Media and Digital Transformation.

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SFA E-zine - The Tuesday Edition
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Smart Business Workshops
Social media fundamentals for small businesses
Business Bytes: How small business can use consumer research and insights
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