Digitisation and small business - Survey
Digitisation through leveraging digital tools and technologies is having a profound effect on how business is currently being conducted. It has already had a significant disruptive influence on many industries and is threatening to disrupt many others. This transformation is a real challenge that most organisations are struggling with. However, a lot of small firms see digitisation as an issue exclusively for larger firms. This view is echoed by Brune, (2017); “small businesses tend to see “digitise or die” as a problem only for large companies. We need to make them aware of the fact that digitisation is their business.”
The Innovation Value Institute (IVI) at Maynooth University, Ulster University, and Anglia Ruskin University, England are undertaking research on the extent of digitisation through IT within the small business community. The SFA has partnered with these research bodies and would like to invite you to complete the following online survey to provide us with key insights in this area: https://ivi.eu.qualtrics.com/jfe/form/SV_6PZHvA41LGcAEyF
We will receive the results of the completed survey within the next two months and will share the key findings with you.
For further information please email the project co-ordinator at Eileen.firstname.lastname@example.org