Developing your business profile on radio

The SFA Business Bytes events, which are entirely free of charge, offer small businesses access to expert information and advice and an opportunity to network with their peers. The series is supported by Bord Gáis Energy.

The next Business Bytes event will take place on 11 April at 6pm in Iconic Offices on Stephens Green.

As a business owner, you should be creating opportunities to be interviewed on radio, talking about your own business, talking about your industry, commenting as an SFA member and participating in panel discussions.

Every radio interviewer must introduce you by mentioning you and your company – that’s valuable publicity! - and every contribution you make adds to the perception of you as an expert in your area.

However, if you get it wrong, the opposite impression will be created. So, you need to know what you are doing.

Key takeaways:

  • How to identify opportunities on radio
  • How to pitch yourself as an interviewee
  • How to get others to create opportunities for you
  • How to maximise social media reach from your interview


Ellen Gunning is a director of the Irish Academy of Public Relations, a specialist communications college with 25+ years’ experience of teaching radio and TV skills, PR, journalism and event management in person and online, in six languages, across 50 countries. A regular commentator on Ireland AM (TV3), Ellen presents the weekly Mediascope programme on 103.2 Dublin City fm. She is a past winner of the European Parliament Journalist of the Year award.

The event is open to SFA members and non-members. It will last for approximately one hour with an opportunity to network before and after. Refreshments will be provided.

This event is entirely free of charge but you must pre-register.

The event space partner is Iconic Offices. Iconic Offices are Ireland’s leading flexible workspace provider, with14 locations throughout Dublin city centre, from the beautiful Georgian streets and squares, to Dublin’s Silicon Docks.

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In this issue
SFA E-zine – The Tuesday Edition
Data breaches part 2 – Preparing your contingency plan
Wellness week – easy tips to bring wellness into your workplace
PAYE modernisation – important information for all employers
Wage Subsidy Scheme available to employers who employ workers with disabilities
IFS Apprenticeships – What’s in it for your business?
Developing your business profile on radio
PAYE modernisation – what every employer needs to know
SFA Annual Conference
Foundations in Management and other upcoming training courses