Act now to secure your domain name before the rules change
The latest dot ie Digital Health Index has found that one in five SMEs have no digital assets whatsoever. This includes websites, social media profiles, blogs and apps. However, the research also found that 69% of consumers say that it is frustrating if a company does not have a website.
If you are part of the cohort of companies that does not have a website, now may be the perfect time to register one as the rules for registering a dot ie domain name will shortly change.
From March 2018, there will no longer be a need to provide a claim to the name when registering a dot ie domain name. This means that the advantage that you currently have, i.e. a ‘claim to the name’ associated with your business, is about to run out.
This short video and this one-page information sheet will help you to understand the changes.
The SFA and IE Domain Registry are encouraging businesses to protect your brand by registering any available names that you need. From March 2018, anyone with a connection to Ireland can register any name they want, including your business name, if it is still available.