SME Digital Health Index 2019
IE Domain Registry has recently launched the 2019 edition of the annual SME Digital Health Index. This year, 1,000 SMEs were surveyed to analyse their digital behaviours, including their usage of digital assets like websites, social media and e-commerce, and their general attitudes towards digital technology.
In addition, to understand more about the current generation of consumers, 1,000 Irish adults were asked about their attitudes to digital technology, e-commerce, and retail trends.
Here are some of the key findings:
87% of SMEs have at least one digital asset, like a website, an e-commerce web sales platform, or social media profile. A website is the initial step in building an online relationship with a customer. It’s also the basis of a first impression: 63% of consumers believe that a business looks outdated if it doesn’t have a website.
72% of SMEs say that being online and digitally savvy has increased customer awareness of their business. An ability to connect and transact online creates benefits and opportunities offline. 73% of SMEs with a website say it has contributed to their face-to-face, in-store sales.
66% of SMEs do not believe the Government can deliver the National Broadband Plan in its current form. For 1 in 12 SMEs, poor internet connectivity is the number one reason preventing them from doing more online.
Only 32% of SMEs with a website can take sales orders or process transactions through it. 59% of consumers say making online purchases is important to them. Consumers are online and spending, and they won’t wait for their local high street shops to catch up with rival businesses and international online competitors.
Many SMEs, particularly microbusinesses, are resource poor. 28% say that a lack of time is a major barrier to doing more online. Consumers want more digital experiences. SMEs need to know that modern digital tools, like website builders and e-commerce platforms, are affordable, easy to use, and time efficient.
The full digital health index can be downloaded here.