How small business can use consumer research and insights

The SFA Business Bytes events, which are entirely free of charge, offer small businesses access to expert information and advice and an opportunity to network with their peers. The series is supported by Bord Gáis Energy.

  • Date: Wednesday, 13 March 2019
  • Time: 5:30pm-7:30pm
  • Venue: SFA, 84-86 Lower Baggot Street, Dublin 2

Consumer research and insights allows new discoveries about the consumer that have the potential to unlock growth, improve your products, services, marketing efforts, and customer service. In the long-run it allows small business owners to make well-informed market decisions about their businesses and develop effective strategies.


This consumer research and insights seminar will explain the fundamentals of consumer research and insights, how it can be implemented and benefit your small firm. Delegates will also learn from successful case studies. No matter what size your organisation or what industry you are in, you can benefit from attending this event.


The seminar will be delivered by Grace Binchy, Consumer Insights Specialist at Bord Bia. In 2016, Bord Bia launched a new integrated, state-of-the-art consumer research and market insight centre. Bord Bia's consumer insights team runs tailored programmes for Irish food and drink companies; allowing access to global intelligence; specialist category knowledge and experience and professional facilitating skills from clear and imaginative marketing thinkers.


The event will last for approximately one hour with an opportunity to network before and after. Refreshments will be provided.


This event is entirely free of charge, but you must pre-register online.

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