Webinar: Navigating your Brand through this Crisis
This webinar will provide owner-managers with relevant and useful advice on how to protect and develop their brand and stay connected with their customers and staff in these challenging times. No matter what sector you are in this webinar is for you.
The webinar will focus on:
- Revisiting your Brand Purpose and why this is crucial right now
- Brand Behaviour - activate this purpose through communications and actions both with customers and employees
- Communications - Brand silence is not an option but it is imperative to set the right tone
- Adjusting (understanding your customer and their changing needs)
- Planning for the Future - the recovery will come
In this, member only, webinar you will hear from Gillian Horan, CEO and Creative Director of The Pudding. Gillian is one of Ireland’s leading authorities on brand. She has advised a range of corporate and private equity groups on how best to reposition and commercially leverage their corporate and employer brands to drive revenue, attract top talent and drive growth. Gillian has been responsible for a number of significant rebrands in the Irish marketplace and beyond. She also works with brands to develop their employer brand strategy and Employer Value Propositions which enables businesses to attract top talent, can cut their costs per hire by 50% and can reduce staff turnover by a third. Some of her key clients include Smyths Toys, Colgate, Norbook Pharmaceuticals, Nursing Homes Ireland, Sheraton US, Carton House, Conrad Dublin, PREM Group, Renatus, Coole Swan, Kinvara. Gillian spent 12 years lecturing in Branding, Marketing and Entrepreneurship in one of the leading hospitality colleges, the Shannon College of Hotel Management. She has served as a Non-Executive Board member at General Paints/ Colourtrend and also served as a Board Member of the Institute of Management Consultants and Advisors (IMCA). Gillian is a member of the Institute of Directors in Ireland and the Institute of Designers in Ireland.
Please use Google Chrome to register and view this webinar.
This webinar is free, but you must pre-register.
Please note that registration closes 1 hour before the webinar starts.