SFA E-zine – The Tuesday Edition

Dear Member, 


Welcome to this week's edition of our SFA e-zine.  I hope you had an enjoyable bank holiday weekend.


In this week’s e-zine make sure to read our GDPR tip of the week, looking at the eight rights of the individual.


Places are filling up fast for our FREE Annual Conference, make sure you book this must attend event today.   If you haven’t checked out our great speaker line up, make it your mission today. 


Have you a new product you want to tell others about or a recent success story that people would be intersted in?  We are looking for good news stories for the next edition of the Better Business magazine, make sure to submit yours to be in with a chance to be featured.


The SFA are supporting a survey on digitisation through IT within the small business community and we would really appreciate you contributing to the results.  It should only take a few minutes to complete the survey and we will be sharing the results with you all in the coming months.


The European Agency for Safety and Health at Work has launched a new campaign and is looking for Irish companies to enter and explain how they effectively manage dangerous substances in the work place.


FraudSMART is a fraud prevention initiative which aims to raise consumer and business awareness of the latest financial fraud activity.  Make sure to read this great article. 


We have our final Business Bytes talk before the summer break, which takes place tomorrow evening.  We will be looking at the new PAYE Modernisation coming into effect on the 01 January 2019.  If you haven’t already done so please reserve your FREE place now.


Do you want to learn interview techniques for the radio? We are delighted to be able to offer radio and interview training with Ellen Gunning, PR guru, to our members.  This training course will take place on the 31 May.  If you were at our Business Bytes talk with Ellen you will know that this will be an excellent day for all who attend.   


As always, we’d love to hear from you about any queries you may have, issues you wish to have raised with Government or other stakeholders and your ideas on how we can improve the business environment for us all. Please contact me on tel: 01 605 1602 or e-mail: sven@sfa.ie or tweet: @SFA_Irl or visit: www.sfa.ie.

Kind regards, 

Sven Spollen-Behrens

SFA Director

The eight rights of individuals under GDPR

This week’s article looks at the eight privacy rights for individuals under GDPR. Read on to learn what they are and what they mean for your business when processing personal data…

Under GDPR the privacy rights for individuals will be enhanced and individuals are increasingly aware of their privacy rights. This will only increase once GDPR comes in to force on 25 May. This article will look at the eight privacy rights for individuals when it comes to the processing of their personal data.


These rights need to be detailed in your privacy notice. For more information on privacy notices you can read our previous article here. The eight rights for individuals are:


1)The right to be informed


This means that the individual should know what personal data you are collecting on their behalf, why you are collecting their personal data and who has access it in relation to third parties. For example, if you use an outsourced payroll provider to process employee wages this would need to be detailed in your privacy notice.


2)The right to access personal data


This means the individual has the right to access their personal data. This will come via a data access request and you will have up to one month to give them their personal data unless it is excessive and then you should keep the individual informed of this. You can read more information about managing data access requests here.


3)The right to rectification


This right means that if the individual contacts your business and asks for their data to be updated and amended, this must be carried out. In particular, this should be carried out if there is an error in their data and this could have an impact on them. A good example of this would be incorrect personal data in relation to an individual’s credit history which needs to be amended.


4)The right to erasure


This is often referred to as the right to be forgotten whereby all personal data relating to an individual should be erased and no longer kept on any paper-based or electronic systems, including back up data. However, if there is a regulatory or legal requirement to retain the data, this overrides the right to be forgotten so this particular right is not absolute.


5)The right to restrict processing


This means that an individual can limit the way a business processes their personal data and is an alternative option to requesting the full erasure of their data. They may request this because they have issues with the content of the information you hold or how you have processed their personal data. In most cases you will not be required to restrict an individual’s personal data indefinitely but will need to have the restriction in place for a certain period of time. Like the right to erasure, this is not an absolute right if a regulatory or legal requirement overrides this right. For example, if a legal claim needs to be defended the personal data would be processed for that purpose.


6)The right to data portability


This right allows an individual to request that their personal data be transferred over to some other business and it only applies to data controllers. An example of this might be that an individual wants to transfer their data from one utility company to another. It allows them to move, copy or transfer personal data easily from one business to another in a safe and secure way and the data should be provided in a structured, commonly used and machine-readable format.


7)The right to object


An individual has the right to object to the following:


•processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling)
•direct marketing (including profiling)
•processing for purposes of scientific/historical research and statistics


It is essential that if you receive an objection to direct marketing, this activity must be stopped immediately.


8)Rights to automated decision making and profiling


Businesses will need to state if they use automated profiling so that an individual can request if they need to be aware of any automated decisions that have been made and whether it will stop them doing or obtaining something. An example of this might be a CV selection software that has no human intervention and it matches the keywords from a job advert with the CVs of potential candidates.


If you would like more information on GDPR or to discuss your requirements further, please contact Helen at SFA on 01 6051668 or at helen.quinn@sfa.ie or visit our GDPR section on www.sfa.ie/advice

SFA Annual Conference – FREE to members

We have been talking a lot about our upcoming Annual Conference (24 May, in case you missed it!) 


This year, for the first year ever we are offering this flagship event to you, our members, for FREE.  There are a limited numbers of places left at this event so please make sure to book your place today to avoid any disappointment.


If you are not sure what to expect, why not take a look at the highlights reel from last year to see what all the hype is about


We have an amazing list of speakers confirmed for this year’s event, Time to transform.  Some of the key speakers attending are:

  • Marissa Carter, Founder and CEO Cocoa Brown
  • Micheál Martin, Leader, Fianna Fáil
  • John Keyes, Assistant Data Protection Commissioner

This half day event will be moderated by Colette Fitzpatrick and we look forward to a morning of robust conversations and great leanings for all delegates.

We look forward to seeing you all on 24 May for an amazing event.


For more information and to book, visit www.sfa.ie/conf 

Digitisation and small business - survey

The Innovation Value Institute (IVI) at Maynooth University, Ulster University, and Anglia Ruskin University, England are undertaking research on the extent of digitisation through IT within the small business community. 

The SFA has partnered with these research bodies and would like to ask you to complete the following online survey to provide us with key insights in this area:  https://ivi.eu.qualtrics.com/jfe/form/SV_6PZHvA41LGcAEyF


We will receive the results of the completed survey within the next two months and will share the key findings with you. 


Background Information


Digital technologies will disrupt value chains, organisational structures, operational processes and revenue models. And they will change every industry and every company. Managing digital transformation will decide which businesses will survive and which won’t.


Digitisation through leveraging digital tools and technologies is having a profound effect on how business is currently being conducted. It has already had a significant disruptive influence on many industries and is threatening to disrupt many others.  This transformation is a real challenge that most organisations are struggling with. However, a lot of small firms see digitisation as an issue exclusively for larger firms. This view is echoed by Brune, (2017); “small businesses tend to see “digitise or die” as a problem only for large companies. We need to make them aware of the fact that digitisation is their business.”


For further information please email the project co-ordinator at Eileen.doherty@mu.ie

Health Workplaces- Manage dangerous substances campaign

Does your business manage dangerous substances in the workplace? Would you like to enter your business in to the Good Practice Awards and showcase how you manage dangerous substances in the workplace? Read on to learn how you can enter …

The Good Practice Awards is one of the key elements of the 2018/19 Healthy Workplaces Manage Dangerous Substances Campaign. It is designed to identify and showcase the best examples of effective management in the handling and use of dangerous substances. Entries are now open for Irish businesses to participate and the closing date is 26 September.


The key aim of the Good Practice Awards is to raise awareness of related safety and health issues and share best practice examples. Coordinated by the European Agency for Safety and Health at Work (EU-OSHA), the judging panel is looking for examples that demonstrate a holistic approach and real improvements in the use and handling of dangerous substances that ensure safe and healthy working conditions. The evaluation criteria include important considerations such as management commitment, worker involvement as well as sustainability and transferability.


Two national winners will be selected from the Irish entries (one small business and one large organisation). The two winners will go forward to the European stage of the competition where they will be judged against other national winners. If successful at the European stage, the winners will receive their awards at a ceremony at the headquarters of EU-OSHA in Bilbao, Spain.


To participate in the Good Practice Awards for effective management of dangerous substances in the workplace please click here for more information which includes previous case studies, the entry requirements and the evaluation criteria.


In addition, EU-OSHA have an interactive web-based e-tool that asks employers a series of questions on how you manage dangerous substances. There is a short tool that asks seven questions and a longer version which asks more in-depth questions. Based on your responses it provides tailored and easy-to-understand background and good practice information, for example on risks, labelling, legislation, prevention measures and much more. The e-tool generates a report related to your individual business situation on the management of dangerous substances, including recommendations for improvement. You can access the e-tool here.


For further information on health and safety issues or if you have any other HR issues, please contact Helen Quinn on helen.quinn@sfa.ie or 01 605 1668.

Feature your business in the SFA’s Better Business magazine

You can share your company news in the SFA’s Better Business magazine for free, or avail of special rates for advertising. Read on for guidelines and upcoming deadlines.

When reading the quarterly Better Business magazine, you will no doubt have noticed the fantastic exposure given to a wide range of SFA member companies.


The magazine is posted to all 8,500 members and to the broader SFA network and is also available in some newsagents. Along with the printed publication, there is a digital edition and a Better Business website, which will enable you to profile your business directly to the SFA membership community and beyond.


If you would like your business to feature in the summer 2018 edition of Better Business, follow these simple steps:


  • Share your company news with the SFA: let us know if you have launched a new product, been nominated for an award or undergone a rebrand. Add Linda Barry (linda.barry@sfa.ie) to your press release list or send a short article (max 150 words) if there is something newsworthy happening in your business. The deadline for news content for the summer 2018 edition is 18 May.
  • Advertise in Better Business: to advertise or place editorial content in the magazine, contact Shane Kelly from the Ashville Media Group directly on 01 432 2234 or shane.kelly@ashvillemediagroup.com. Special rates are available for SFA members.


New fraud prevention guide launch for business

A new guide outlining the common types of financial fraud affecting Irish businesses and providing advice on how to avoid them has been a launched by FraudSMART.


FraudSMART is a fraud prevention initiative which aims to raise consumer and business awareness of the latest financial fraud activity.


While most businesses take steps to prevent fraud there has recently been a rise in financial fraud attacks on Irish businesses. Most frauds still use telephone and emails to commit the crime however the ways in which they are carried out are increasingly sophisticated. You are likely to get an email from somebody you “know” and “trust”. Fraudsters use publicly available information to trick you into taking an action that may not be in your business’ best interest. 


A copy of the FraudSMART business brochure ‘Protect Your Business from Fraud’ is available on the FraudSMART website - https://www.fraudsmart.ie/resources/downloads/ - where you will also find a host of information, resources and can sign up for fraud alerts.


FraudSMART is led by Banking & Payments Federation Ireland in conjunction with the banking sector.

PAYE modernisation – what every employer needs to know
  • 09 May, Bord Gais Offices

The SFA Business Bytes events, which are entirely free of charge, offer small businesses access to expert information and advice and an opportunity to network with their peers. The series is supported by Bord Gáis Energy.

Revenue is currently implementing the most significant reform of the PAYE system since its introduction in 1960. All employers will have to update their business processes to allow real time reporting to Revenue.

There are a number of actions that employers need to take now and throughout 2018, whether you use payroll software or not.

Date:             9th May 2018

Time:             17:30 - 19:30

Duration:        2 hours

Venue:           Bord Gáis Energy

Address:        1 Warrington Place

                      Dublin 2

Sinead Sweeney, Change Manager for PAYE Modernisation in Revenue, will deliver this session. She will help you to understand the changes that are being made and outline the steps you should take to prepare your business for a smooth transition on 1 January 2019. She will also be available to answer any questions you have about PAYE modernisation.

The event is open to SFA members and non-members. It will last for approximately one hour with an opportunity to network before and after. Refreshments will be provided.

This event is entirely free of charge but you must pre-register.

For all queries on the event, please call the event organiser:
Briana McTiernan, Tel: +353 1 605 1622

GDPR for Small Firms training course
  • 11 May, SFA offices

This full day event is taking place in the Ballsbridge hotel and is designed to give small businesses and overview of GDPR and ensure they are on the right track towards being compliant.  This course will cost €190 for SFA members and must be booked in advance.  You can book your place today, here


The details of the day are as follows


 08.30 – Registration and coffee

 09.00 – Welcome address – Nichola Harkin, Ibec

 09.05 – Overview of the GDPR – Nichola Harkin,  Ibec

  • Key definitions and scope
  • Processing of personal data
  • Risk based implementation
  • Sanctions and compensation

 09.45 – GDPR and employee data – Paul Rochford,  Ibec

  • Employer’s increased obligations under GDPR
  • Enhanced rights for employees
  • Data retention
  • Data access

 10.30 – GDPR and customer data  - Helen Quinn, SFA

  • Enhanced rights for individuals
  • Consent
  • Direct marketing

 11.00 – Coffee break

 11.20 – Data Protection Officers – Michael Kinsley

  • Do we need a DPO?
  • Role of the DPO
  • Suitability of the DPO 

 11.50 – Questions and answers

 12.20 – Data Protection Impact Assessments  – Michael Kinsley

  • When do we need to carry out an impact assessment?
  • Carrying out an impact assessment
  • Consultation with the Data  Protection Commissioner

 1.00 – Lunch

2.00 – Applying the knowledge

  • Practical exercise
  • Lessons learned
  • Sharing solutions

 2.30 – Security of data -

  • Tom Brett’s presentation

 3.00 – Preparing for GDPR – Paul Rochford,  Ibec

  • What to do between now and May 2018
  • Conducting a data protection audit
  • Further guidance

 3.45 – Questions and answers

4.00 – Close

For all queries on the event, please call the event organiser:
Quelba Lima, Tel: +353 1 605 1619

SFA Annual Conference - Time to transform
  • 24 May, O'Brien Science Centre, UCD

For the first time SFA are delighted to offer their flagship event to our members FREE of charge.  This year our SFA Annual Conference, Time to transform will take place on the 24 May in the O’Brien Centre for Science in UCD.  The topics that will be discussed on the day are:



On the eve of the entry into force of the General Data Protection Regulation (GDPR), delegates will hear from Ireland’s Assistant Data Protection Commissioner, John Keyes. Experts will assess the possibilities and pitfalls and identify the areas where ongoing vigilance will be crucial.


Digital Transformation

Technology and social media have already transformed how we work, communicate and do business. Digital futurist Colin Chapman will give us a glimpse into the future of tech and our stellar line-up of speakers will debate the future of work and how digital is changing our relationships with our customers.



Ireland will be put under the spotlight as we discuss how to transform the business environment for the benefit of all small businesses. Competitiveness will be at the heart of this session, with a speech from Peter Clinch, Chair of the National Competitiveness Council. We will also hear directly from businesses about the challenges they have overcome.


Make sure to book your place NOW!

Radio interview skills with PR guru Ellen Gunning

This course will be held in a working radio studio. Interviews will be conducted by radio journalists and you will leave with your own personal audio to review later at your leisure. You will learn how to be interviewed one-to-one and how to participate in group interviews.

As a business owner, you should create opportunities to be interviewed on radio, talking about your own business, talking about your industry, commenting as an SFA member and participating in panel discussions.


Every radio interviewer must introduce you by mentioning you and your company – that’s valuable publicity! - and every contribution you make adds to the perception of you as an expert in your area. However, if you get it wrong, the opposite impression will be created.


So, you need to know what you are doing. That's why the SFA and the Irish Academy of Public Relations are offering a one-day practical course on radio interview skills on 31 May in the studios of Dublin city fm. The course will be delivered by PR guru Ellen Gunning.


This course will teach you two important skills:

  • How to be interviewed one-to-one, and be really effective at getting your company message across
  • How to participate in group interviews which enhance your standing as an expert in your field

At €140 per participant, this course is amazing value: one full day of training with a maximum of 12 people in the radio studios of Dublin City fm. Interviews will be conducted by radio journalists and you will leave with your own personal audio to review later at your leisure.


Don't miss it - sign up here.